![]() Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. ![]() Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all pur. ![]() ![]()
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